Wing Wah Mooncake
Redesign Packaging
People always prepare mooncakes as a gift when visiting others during Moon Festival no matter business or just friends.
However, when it comes to traditional mooncake packaging, “over-packaging” is a significant issue that we cannot ignore. There are a lot of plastic and unnecessary materials in use. So I decided to redesign the package using sustainable material, and give the box a second life after use...
People always prepare mooncakes as a gift when visiting others during Moon Festival no matter business or just friends.
However, when it comes to traditional mooncake packaging, “over-packaging” is a significant issue that we cannot ignore. There are a lot of plastic and unnecessary materials in use. So I decided to redesign the package using sustainable material, and give the box a second life after use...
Original Packaging
New Packaging
The new Wing Wah Mooncake packaging keeps the round edge of the box. Secondly, two layers of drawers in the front contain four mooncakes, which can store personal items after use. Lastly, there is the space at the back for teabags and utensils which the original package doesn’t have. These elevate the whole vibe of the package and take care of the sustainability aspect.
Packaging Dieline
Visual 1&3
Visual 2&4