Swoon Influencer Kit



Influencer Kit Design

Swoon is a zero sugar beverage focusing on lemonades and iced teas. They are launching a new flavor that combines “matcha” with their signature lemonade; they deemed it as “the matcha made in heaven.”
I proposed two directions for the mailer kit to achieve the “wow unboxing experience” but also keep their unique brand identity.





Direction 1:

The concept came from city oasis. The matcha lemonade brings you freshness, wellness, and pureness.

#classy #elevated #pure #nostalgic #niche #fresh&health







Find Your Inner Peace


Materials:

Body: Transparent resin/resin/wood
Custom gift: Reusable ice cube/glass/ice cube maker



Interlock Structural Design










Direction 2:

Keeping “nostalgic” and “playful” in mind, the matcha lemonade brings you joy and beyond.

#playful #fun #heaven #bright #nostalgic #fresh&health



Pull The Lever, We’re Heading To Heaven

Materials:

Body: Cardboard/resin
Custom gift: Glass/cocktail mixer