KEH camera
“It is to make a certain day different from other days and make a certain moment different from other days. Times are different.”
Antoine de Saint-Exupery “The Little Prince”
Online shopping has become a prevalent purchasing behavior in today’s consumer landscape. Unfortunately, this surge has also brought about excessive packaging, resulting in plastic waste and inefficient use of space. We have witnessed an array of shipping boxes with various features, such as messages printed on or inside the box and luxurious packaging decorated with ribbons and tissue layering. Despite these efforts, there remains a noticeable need for more attention to the unboxing experience and the creation of a sense of ritual.
The objective is to create a set of universal shipping packaging for KEH camera that considered not only the protection but also the unboxing experience and sense of ritual.
I presented three concepts for KEH shipping box:
1. A whole box that contains two main products (camera body&lens) and accessories (charger&battery).
2. A standard-sized box that holds one product and accessories; a top lid with perforated line attached to the box.
3. A skeleton set creates to hold a single product box securely and ready to ship.
Concept 1
Concept 2
Concept 3
Process
“Packaging can be theater.”
Jony Ive, Apple’s head designer