hogu oraganic rice
mission statement
Hogu is a unique Taiwanese organic and sustainable rice and rice product brand that connects Taiwanese farm shareholders directly. We provide the variety of freshest and highest quality rice and rice made- product from local farmland. Both customers and farmers benefit from direct delivery without extra cost.
All the products and packaging are made
from sustainable materials that contribute to our one and only mother Earth. Each product and packaging idea is associated with Taiwan’s attributes,
making every product memorable and unique.
Have a “nice” day! Have a “rice” day!
5Ws
what
Raise the public awareness of sustainability and environment, live an organic life.
when&how
Promote by influencer / daily Essentials
where
Local grocery stores / experience shop / online shop
why
Make the most use of the rice and reduce waste /
connect with the local cultivated land (smallholder)
who
Small family unit / living alone /
people seeking for a high quality and organic lifestyle (age range from 20-45)
what
Raise the public awareness of sustainability and environment, live an organic life.
when&how
Promote by influencer / daily Essentials
where
Local grocery stores / experience shop / online shop
why
Make the most use of the rice and reduce waste /
connect with the local cultivated land (smallholder)
who
Small family unit / living alone /
people seeking for a high quality and organic lifestyle (age range from 20-45)
main product: Milled rice & brown rice
extension product: Rice container / rice bran soap / rice desiccant
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visual of all product
extension product: Rice container / rice bran soap / rice desiccant
visual of all product
Rice container_secondary packaging is made with rice husk paper, and the handles are made with rice straw.
Rice container is made with rice resin, and the tray that holds the container is made with rice husk paper mold. Animation_how the rice container works
Each container comes with a measurement cup stucked at the bottom of it. (1 cup=200g)
It’s a product that eliminates humidity, it is non-edible rice covering with cloth, along with rice straw band which you can hang wherever in your place.
the hogu concept store_
A place that customers can taste different kinds of rice, and shop the organic products. The store is constructed with glass, so customers can experiece the organic vibe emits from the interior and the hustle and bustle of the city simultaneously. This resonates the mission of hogu: Connects Taiwanese farm shareholders directly with consumers.
Hogu Organic Rice