Casio Watch Packaging
Redesign Packaging
In this project, I was thinking about how to make the packaging more exciting and more sustainable at the same time. So, the project's primary focus is adding a consumer's unboxing experience and removing plastics.
In this project, I was thinking about how to make the packaging more exciting and more sustainable at the same time. So, the project's primary focus is adding a consumer's unboxing experience and removing plastics.
Details of the packaging
The packaging contains three components and an instruction card. Firstly, the tray inside mimics the human wrist to enhance the unboxing experience, and the indented part holds the watch properly. Secondly, the top lid and the bottom part mount together tightly with the mechanicals within; last but not least, the instruction card lay on the tray to provide information about the product also the graphics enhance the playfulness.
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The packaging contains three components and an instruction card. Firstly, the tray inside mimics the human wrist to enhance the unboxing experience, and the indented part holds the watch properly. Secondly, the top lid and the bottom part mount together tightly with the mechanicals within; last but not least, the instruction card lay on the tray to provide information about the product also the graphics enhance the playfulness.
E-commerce & Eco-friendly
The packaging is made of 100% paper.
Recyclable paper mold tray supporting the watch, covering with paper made rigid box, which is safe for shipping and is eco-friendly.
